Jeff’s Stratecast report analyzes how Facebook is helping brands ensure the visibility of digital ads

FB super chrome!Jeff Cotrupe’s Stratecast report, Advertisers Are Getting the Wrong Impressions; Facebook and the MRC Offer New Points of View, asserts that the fundamental action users take on Facebook every day—reviewing their Facebook News Feed extremely quickly, and customizing what they want to see in that News Feed on the fly—is about to revolutionize the digital advertising industry.

The report is available on Stratecast’s Big Data & Analytics portal here.

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Masergy Features Jeff’s Stratecast Report in “Security Is a Big Data Problem”

Masergy_Security is a Big Data Problem

Stratecast client Masergy is featuring an excerpt from Jeff’s Stratecast report, Security Today Demands New Approaches built on Machine Learning and Big Data, on Masergy’s Transforming Enterprise IT blog. The blog post is titled Security Is a Big Data Problem. You can read the post here and an overview of the full report here. To obtain this report or to subscribe to any Stratecast or Frost & Sullivan research & growth consulting program, contact your Frost account executive or email myfrost@frost.com.

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2014 in review

The WordPress.com stats helper monkeys prepared a 2014 annual report for this blog.

Here’s an excerpt:

A San Francisco cable car holds 60 people. This blog was viewed about 1,700 times in 2014. If it were a cable car, it would take about 28 trips to carry that many people.

Click here to see the complete report.

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Jeff Cotrupe talks Big Data and analytics with Rufus Connell in rapid-fire Q&A at GIL 2014 Silicon Valley

FireShot #247Frost & Sullivan Vice President Rufus Connell interviewed Jeff Cotrupe, Industry Director, Big Data & Analytics, about exciting developments in the market at the 2014 Growth, Innovation, & Leadership conference (GIL) Silicon Valley. The two tackled six topics in eight minutes and the resulting video is here.

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Jeff Cotrupe appears in IBM video Business Analytics: Key to Business Survival in the 21st Century

 FireShot #150 -

Jeff Cotrupe appears in an IBM video titled Business Analytics: Key to Business Survival in the 21st Century. In the video, Cotrupe asserts that intellectual property and Big Data have the power to make or break your company. Those most skilled at using intellectual property and Big Data are best equipped to compete in today’s markets, and to accelerate both process improvements and cost reductions. On the other hand, Cotrupe says, “With the quickening pace of business today, companies who do not use Big Data and advanced analytics to assess their markets and competition, and their own businesses, are doomed.”

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Sitecore quotes Jeff Cotrupe on its new book “Connect” about creating lifetime customers

Sitecore-Connect book cvrBook contains a foreword by Brian Solis

Sitecore, a leading provider of customer experience management solutions, has just published Connect: How to Use Data and Experience Marketing to Create Lifetime Customers, a hardcover and electronic book for succeeding in the new age of marketing. Sitecore Senior Business Optimization Consultants Lars Birkholm Petersen, Ron Person, and Christopher Nash wrote the book, which contains a foreword by digital analyst and author Brian Solis.

Sitecore is featuring this quote by Jeff Cotrupe in its promotional campaign for the book appearing here on Yahoo! Finance:

“Companies are on a mission: they need to embrace digital marketing and Big Data to better engage and connect with their customers. The core precepts outlined in this book will help organizations along this journey. Engaging. Connecting. Words to survive and prosper by.”
—Jeff Cotrupe, Industry Director, Big Data & Analytics, Stratecast | Frost & Sullivan

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e-Commerce Times quotes Jeff Cotrupe in “HP Does the Splits”

HP Does the Splits

HP has just split itself into two companies, Hewlett Packard Enterprise and HP Inc. Hewlett Packard Enterprise will have a business-to-business (B2B) focus, providing business technology solutions, and HP Inc. will house HP’s printer and personal computer business, with a business-to-consumer (B2C) focus. e-Commerce Times featured Jeff’s analysis of the impacts of the split on the Big Data and analytics market here in an article titled HP Does the Splits.

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Jeff Cotrupe and Mark Friedman of Genesys show how Big Data drives mobile engagement and better customer experiences

Genesys 2014Jeff Cotrupe joined Mark Friendman of Stratecast client Genesys on a webcast where they shared insights on how Big Data helps brands engage with consumers on the go and offer a better customer experience. The webcast is available for on demand viewing here.

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IBM features Jeff’s video in interactive white paper Business Analytics: Key to Business Survival in the 21st Century

IBM WP-Biz Analytics 2014“With the quickening pace of business today, companies that do not use Big Data and advanced analytics to assess their markets and competition and to better understand their own businesses are doomed,” said Jeff Cotrupe, Industry Director, Big Data & Analytics, Stratecast | Frost & Sullivan, in a video interactive white paper for IBM. Companies that are the most skilled at making use of analytics will be the best equipped to succeed, Cotrupe added. The interactive white paper, titled Business Analytics: Key to Business Survival in the 21st Century, is available here.

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B/OSS features Jeff’s white paper for Stratecast client Comarch on how Big Data drives customer loyalty programs

B-OSS Customer Loyalty

Telecommunications industry publication Billing & OSS World recently featured Jeff Cotrupe’s research for Stratecast client Comarch in an article titled Mobile Operators Need Big Data-Driven Customer Loyalty Programs. “When operators take a look back, they realize they are sitting on a gold mine of customer data,” said Cotrupe. “Processing and analyzing this Big (customer) Data…enables operators to create customer loyalty programs that maximize revenue retention and drive new revenues.”

The article appears here.

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