ABOUT

Welcome! I am Jeff Cotrupe, Global Program Director, Big Data & Analytics, Stratecast | Frost & Sullivan; former director of strategic marketing at ADC, now TE Connectivity; and former practice leader at another leading global research organization, Gartner. [I'm also a CrossFit, speedwalking, and Relay For Life enthusiast; my MarketBLOG pagetop photo was shot 04/20/13 at RFL.] You are at ground zero of my home on the Web (thanks, WordPress!), but this is only the beginning. You can view all of my portfolio and branding venues, and we can connect on   or any social venue, from a single page at XeeMe.

Research analyst, writer, digital marketer, product manager, with particularly strong expertise in software, Big Data, analytics, and the Cloud, I’ve helped organizations generate hundreds of millions of dollars in revenue, M&A, and investment capital in:

• Technology/B2B areas including those listed below under TECHNOLOGY EXPERTISE.
• Consumer markets including automotive, electronics, and travel/hospitality
• Public sector including U.S. federal government, DoD, state & local governments, and education

At Stratecast, my 2010-12 personal and team revenues have exceeded plan, and in 2012 my direct personal revenue contribution to the company was in excess of $400,000. That compares favorably with industry benchmarks associated with, for example, successful software companies, which post $200,000-250,000 in revenue per employee.

  

Member: Demystified’s Analysis Exchange

Other business initiatives and results:

• Provided strategic consulting services to Silicon Valley firms and a spinoff of Telecom Italia SpA (NYSE: TI-A)
• Relaunched companies and helped them raise tens of millions of dollars in Series A-B-C venture capital
• Conceived, named, and launched 20 products and companies including Stratecast*…

     me…

TECHNOLOGY EXPERTISE

• Big Data, analytics and business intelligence (BI):
  – My nine-part BI model
  – Managing and leveraging Big Data
  – Six major areas of analytical impact at communications service providers (CSPs)
  – Emerging BI + CSP analytics models
  – Structured versus unstructured data; NoSQL databases such as Hadoop/HBase, BigTable, and others to help companies manage structured, unstructured and semi-structured data
  – Screaming-fast data warehousing (DWH) appliances and extraction-transformation-loading (ETL) solutions
• Software, infrastructure and services:
  – Cloud: SaaS, IaaS and PaaS**
  – Enterprise IT network & systems management
  – Operations & business support systems (OSS/BSS)
• Customer experience management (CEM):
  – Application performance monitoring
  – Customer service assurance
  – Quality of experience (QoE), both brand- and product-based
  – Customer experience analytics (CEA)
  – Social network analysis (SNA)
• Mobile commerce management (MCM), a new category I defined that includes:
  – Mobile marketing/advertising/commerce
  – Location-based/location-aware services
  – Mobile barcodes, scanning/shopping apps and digital POS
  – Mobile apps, games and other user engagement vehicles
  – Customer engagement and campaign management
• Online/digital analytics and marketing, including:
  – Your own web properties: site (on-site) analytics
  – Social media: social (off-site) analytics
  – Mobile and video analytics
  – Digital media strategies and platforms
• Next-gen asset management, inventory management and network resource management: I established NRM as a category (and a Visionael product name)

* “Strategy + forecasting = Stratecast”
** Many recognize other types of Cloud such as computing as a service (CaaS), database (DaaS), security (SECaaS) or storage (STaaS), but I consider all to be sub-groups of SaaS, IaaS or PaaS.