Is Investing in Digital Advertising a Miscalculation? Ask Facebook

dt-headerFrost & Sullivan’s Digital Transformation Blog has published Jeff’s blog post titled Is Investing in Digital Advertising a Miscalculation? Ask Facebook. The post analyzes Facebook’s two-year misadventure overreporting to advertisers how successful their video ads are at keeping Facebook users interested and engaged. The post, which appears here, explores how Facebook did so, the implications on digital advertising–and how, based on its actions leading up to this revelation, “This is not the Facebook we have come to know.”

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This entry was posted in advertising, analytics, Big Data, Cotrupe, Facebook, Frost & Sullivan, MarketPOWER, research, social media, Stratecast, strategy, web analytics, WordPress. Bookmark the permalink.

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