Author Archives: Powerful PR

Is Investing in Digital Advertising a Miscalculation? Ask Facebook

Frost & Sullivan’s Digital Transformation Blog has published Jeff’s blog post titled Is Investing in Digital Advertising a Miscalculation? Ask Facebook. The post analyzes Facebook’s two-year misadventure overreporting to advertisers how successful their video ads are at keeping Facebook users interested and … Continue reading

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Wearing Your Heart (Rate) on Your Sleeve: Jeff’s latest Stratecast report takes the pulse of Big Data in healthcare

Stratecast has published Jeff’s latest report, Wearing Your Heart (Rate) on Your Sleeve: How Fitness Trackers and Big Data Solutions are Giving the World a Running Start toward Connected Health. The report’s key findings include: Broken health processes built on … Continue reading

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It’s A Bot Time for a New Conversation on Customer Engagement: A.I.-fueled analysis and social marketing

Next IT, which delivers optimal business outcomes through A.I.-powered customer engagement and workforce support, is executing a social marketing campaign on Twitter based on Jeff’s latest Stratecast SPIE* report Conversational A.I.: It’s A Bot Time for a New Conversation on … Continue reading

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AT&T Vice Chairman Ralph de la Vega references Jeff Cotrupe’s Stratecast IoT report on LinkedIn Pulse

AT&T’s Vice Chairman Ralph de la Vega recently referenced Jeff’s Stratecast report, The Internet of Things (IoT): How Real is It Today?, on LinkedIn Pulse in a piece titled The 4th Industrial Revolution: What Businesses Need to Know. In the … Continue reading

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Data disconnects are blowing a $1.75 trillion hole in the global retail market–but unified order management can close the gap

Retailers are in search of answers about who their customers are; how much traffic their stores and sites are getting; what customers are doing in-store and on-site; and how stores, sites, and employees are performing. They seek answers to those … Continue reading

Posted in advertising, analytics, Big Data, Cotrupe, data, Frost & Sullivan, marketing, MarketPOWER, mobile apps, mobile commerce, product, research, social media, Stratecast, strategy, WordPress | Tagged , , , , , , | Leave a comment

Jeff Cotrupe, Stratecast, and IBM show how combining diverse datasets can help CSPs survive in an over-the-top (OTT) era

“Broadband everywhere” could leave communications service providers (CSPs), such as mobile carriers, nowhere. Now that most users are broadband-connected, providers such as Google, Netflix, Facebook, and more can provide over-the-top (OTT) services–video, voice and video calls, and text messaging over … Continue reading

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Jeff Cotrupe’s Stratecast report analyzes Big Data at the speed of business: real-time analytics

Companies are starting to get a handle on Big Data, accessing all types of data from all relevant sources–but the pace of business, and of life itself, now demands they take it a step further by equipping their people with … Continue reading

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Japan’s Nikkei IT Pro publishes Jeff’s analysis of how auto industry and society can reap $800/vehicle from Big Data

Nikkei, one of Japan’s largest media companies, has published an analysis by Jeff Cotrupe, Industry Director, Big Data & Analytics, Stratecast | Frost & Sullivan, titled How the Automotive Industry (and Society) Can Reap $800 in Benefit per Vehicle from … Continue reading

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Jeff Cotrupe talks Big Data and analytics with Rufus Connell in rapid-fire Q&A at GIL 2014 Silicon Valley

Frost & Sullivan Vice President Rufus Connell interviewed Jeff Cotrupe, Industry Director, Big Data & Analytics, about exciting developments in the market at the 2014 Growth, Innovation, & Leadership conference (GIL) Silicon Valley. The two tackled six topics in eight … Continue reading

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Sitecore quotes Jeff Cotrupe on its new book “Connect” about creating lifetime customers

Book contains a foreword by Brian Solis Sitecore, a leading provider of customer experience management solutions, has just published Connect: How to Use Data and Experience Marketing to Create Lifetime Customers, a hardcover and electronic book for succeeding in the … Continue reading

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