Category Archives: advertising

Is Investing in Digital Advertising a Miscalculation? Ask Facebook

Frost & Sullivan’s Digital Transformation Blog has published Jeff’s blog post titled Is Investing in Digital Advertising a Miscalculation? Ask Facebook. The post analyzes Facebook’s two-year misadventure overreporting to advertisers how successful their video ads are at keeping Facebook users interested and … Continue reading

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Data disconnects are blowing a $1.75 trillion hole in the global retail market–but unified order management can close the gap

Retailers are in search of answers about who their customers are; how much traffic their stores and sites are getting; what customers are doing in-store and on-site; and how stores, sites, and employees are performing. They seek answers to those … Continue reading

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Jeff’s Stratecast report analyzes how Facebook is helping brands ensure the visibility of digital ads

Jeff Cotrupe’s Stratecast report, Advertisers Are Getting the Wrong Impressions; Facebook and the MRC Offer New Points of View, asserts that the fundamental action users take on Facebook every day—reviewing their Facebook News Feed extremely quickly, and customizing what they … Continue reading

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Stratecast publishes Jeff Cotrupe’s report: The Human Bounce Rate

Can (and Should) Retail/Wi-Fi Analytics Help Retailers Survive in the Age of Amazon? Oceanside, CA, USA, 27 November 2013 – Stratecast has published Jeff Cotrupe’s report The Human Bounce Rate: Can (and Should) Retail/Wi-Fi Analytics Help Retailers Survive in the … Continue reading

Posted in advertising, analytics, apps, BI, Big Data, business intelligence, Cotrupe, customer experience, data, Frost & Sullivan, marketing, MarketPOWER, mobile commerce, product, research, revenue, software, Stratecast, strategy, web analytics, WordPress | Tagged , , , , , , , , , , , , , , , | Leave a comment

Jeff Cotrupe presents Big Data: Let’s Cut Through the Hype and Get Serious

Part of BrightTALK IT Operations Analytics in Service Management Summit Oceanside, CA, USA, 21 November 2013 – Jeff Cotrupe presented Big Data: Let’s Cut Through the Hype and Get Serious, on 20 November. His talk, which is available for on-demand … Continue reading

Posted in advertising, analytics, BI, Big Data, business intelligence, Cotrupe, customer experience, data, Frost & Sullivan, Google, IT, marketing, MarketPOWER, mobile commerce, product, research, revenue, social media, software, Stratecast, strategy, telecommunications, web analytics, wireless, WordPress | Tagged , | Leave a comment

Jeff Cotrupe generates Top 5 BUZZ at Big Data TechCon

Oceanside, CA, USA, 18 October 2013 – SEENFeed, which analyzes social Web content and performance around industry and media events, named Jeff and his @marketpowerPLUS brand on Twitter one of the Top 5 BUZZ Accounts at the Big Data TechCon … Continue reading

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Jeff Cotrupe earns professional certifications from Rackspace and Microsoft

Oceanside, CA, 3rd January 2013 – Jeff Cotrupe earned two new professional certifications in December: he is now Rackspace Cloud University Certified and an Accredited BingAds Professional. The Cloud University certification serves as recognition that Cotrupe has a strong understanding … Continue reading

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Jeff Cotrupe evangelizes Stratecast research program through global speaking and media venues

Oceanside, CA, USA, 1 May 2012 – Jeff Cotrupe, who launched a new research program for Stratecast in 4Q2011, is on the road in 2012 to propel the growth of the new program. Analytics, Customer Experience & Marketing (ACEM), pronounced … Continue reading

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Jeff Cotrupe leads panel of industry stars at GIL 2011: Silicon Valley

Twitter site tops 7,500-follower mark Oceanside, CA, USA, 17 September 2011 – Jeff Cotrupe led a panel on analytics at GIL 2011: Silicon Valley (Twitter: #GIL11sv), Frost & Sullivan’s Growth, Innovation and Leadership event at the Fairmont San Jose, San … Continue reading

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Jeff Cotrupe now reaches 6,000 followers on Twitter

Oceanside, CA, USA | 27 March 2011 – Jeff Cotrupe announced that MarketPOWER, LLC’s Twitter site today went over the 6,000-follower mark. The site had 3,000 followers on April 15, 2010, and has now doubled its follower count in less … Continue reading

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