Category Archives: Facebook

Is Investing in Digital Advertising a Miscalculation? Ask Facebook

Frost & Sullivan’s Digital Transformation Blog has published Jeff’s blog post titled Is Investing in Digital Advertising a Miscalculation? Ask Facebook. The post analyzes Facebook’s two-year misadventure overreporting to advertisers how successful their video ads are at keeping Facebook users interested and … Continue reading

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Jeff Cotrupe’s Stratecast report analyzes Big Data at the speed of business: real-time analytics

Companies are starting to get a handle on Big Data, accessing all types of data from all relevant sources–but the pace of business, and of life itself, now demands they take it a step further by equipping their people with … Continue reading

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Jeff’s Stratecast report analyzes how Facebook is helping brands ensure the visibility of digital ads

Jeff Cotrupe’s Stratecast report, Advertisers Are Getting the Wrong Impressions; Facebook and the MRC Offer New Points of View, asserts that the fundamental action users take on Facebook every day—reviewing their Facebook News Feed extremely quickly, and customizing what they … Continue reading

Posted in advertising, analytics, apps, Big Data, Cotrupe, digital, Facebook, MarketPOWER, mobile, mobile commerce, product, research, social media, Stratecast, strategy, WordPress | Leave a comment

Major multimedia month for Jeff Cotrupe

Oceanside, CA, USA | 02 April 2011 – In March 2011, media brought us some of the saddest and most shocking images in recorded history as multiple earthquakes and a tsunami devastated Japan. Jeff Cotrupe shared links about the tragedy, … Continue reading

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