Category Archives: marketing

It’s A Bot Time for a New Conversation on Customer Engagement: A.I.-fueled analysis and social marketing

Next IT, which delivers optimal business outcomes through A.I.-powered customer engagement and workforce support, is executing a social marketing campaign on Twitter based on Jeff’s latest Stratecast SPIE* report Conversational A.I.: It’s A Bot Time for a New Conversation on … Continue reading

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Data disconnects are blowing a $1.75 trillion hole in the global retail market–but unified order management can close the gap

Retailers are in search of answers about who their customers are; how much traffic their stores and sites are getting; what customers are doing in-store and on-site; and how stores, sites, and employees are performing. They seek answers to those … Continue reading

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Jeff Cotrupe, Stratecast, and IBM show how combining diverse datasets can help CSPs survive in an over-the-top (OTT) era

“Broadband everywhere” could leave communications service providers (CSPs), such as mobile carriers, nowhere. Now that most users are broadband-connected, providers such as Google, Netflix, Facebook, and more can provide over-the-top (OTT) services–video, voice and video calls, and text messaging over … Continue reading

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Jeff Cotrupe appears in IBM video Business Analytics: Key to Business Survival in the 21st Century

  Jeff Cotrupe appears in an IBM video titled Business Analytics: Key to Business Survival in the 21st Century. In the video, Cotrupe asserts that intellectual property and Big Data have the power to make or break your company. Those … Continue reading

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Jeff Cotrupe and Mark Friedman of Genesys show how Big Data drives mobile engagement and better customer experiences

Jeff Cotrupe joined Mark Friendman of Stratecast client Genesys on a webcast where they shared insights on how Big Data helps brands engage with consumers on the go and offer a better customer experience. The webcast is available for on … Continue reading

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Jeff Cotrupe talks Big Data and GIL’14 with Frost & Sullivan Chairman David Frigstad and Energy Partner Roberta Gamble

Jeff Cotrupe of Stratecast had a lively and informative discussion about Big Data and the upcoming Growth, Innovation, & Leadership event with Frost & Sullivan Chairman David Frigstad and Roberta Gamble, Partner, Energy & Environmental Markets. GIL 2014 will take place … Continue reading

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Jeff appears on FOX Small Business and Business News Daily discussing how Big Data increases customer loyalty

Stratecast Industry Director quoted with BIA/Kelsey, eGifter, and Manta Oceanside, CA, USA, 30 April 2014 – Thoughts by Jeff Cotrupe on how Big Data enables and enhances customer loyalty programs are appearing now on FOX Small Business and Business News … Continue reading

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Information Week chats with Jeff Cotrupe about Big Data, retailers, shoppers, and privacy

Oceanside, CA, USA, 18 January 2014 – Information Week’s Jeff Bertolucci spoke with Jeff Cotrupe this week about how retail/Wi-Fi analytics, also known as in-store analytics, is equipping retailers to survive in the Age of Amazon–and how it works so … Continue reading

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Stratecast publishes Jeff Cotrupe’s report: The Human Bounce Rate

Can (and Should) Retail/Wi-Fi Analytics Help Retailers Survive in the Age of Amazon? Oceanside, CA, USA, 27 November 2013 – Stratecast has published Jeff Cotrupe’s report The Human Bounce Rate: Can (and Should) Retail/Wi-Fi Analytics Help Retailers Survive in the … Continue reading

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Jeff Cotrupe presents Big Data: Let’s Cut Through the Hype and Get Serious

Part of BrightTALK IT Operations Analytics in Service Management Summit Oceanside, CA, USA, 21 November 2013 – Jeff Cotrupe presented Big Data: Let’s Cut Through the Hype and Get Serious, on 20 November. His talk, which is available for on-demand … Continue reading

Posted in advertising, analytics, BI, Big Data, business intelligence, Cotrupe, customer experience, data, Frost & Sullivan, Google, IT, marketing, MarketPOWER, mobile commerce, product, research, revenue, social media, software, Stratecast, strategy, telecommunications, web analytics, wireless, WordPress | Tagged , | Leave a comment