Category Archives: social media

Is Investing in Digital Advertising a Miscalculation? Ask Facebook

Frost & Sullivan’s Digital Transformation Blog has published Jeff’s blog post titled Is Investing in Digital Advertising a Miscalculation? Ask Facebook. The post analyzes Facebook’s two-year misadventure overreporting to advertisers how successful their video ads are at keeping Facebook users interested and … Continue reading

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It’s A Bot Time for a New Conversation on Customer Engagement: A.I.-fueled analysis and social marketing

Next IT, which delivers optimal business outcomes through A.I.-powered customer engagement and workforce support, is executing a social marketing campaign on Twitter based on Jeff’s latest Stratecast SPIE* report Conversational A.I.: It’s A Bot Time for a New Conversation on … Continue reading

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Data disconnects are blowing a $1.75 trillion hole in the global retail market–but unified order management can close the gap

Retailers are in search of answers about who their customers are; how much traffic their stores and sites are getting; what customers are doing in-store and on-site; and how stores, sites, and employees are performing. They seek answers to those … Continue reading

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Jeff Cotrupe, Stratecast, and IBM show how combining diverse datasets can help CSPs survive in an over-the-top (OTT) era

“Broadband everywhere” could leave communications service providers (CSPs), such as mobile carriers, nowhere. Now that most users are broadband-connected, providers such as Google, Netflix, Facebook, and more can provide over-the-top (OTT) services–video, voice and video calls, and text messaging over … Continue reading

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Jeff’s Stratecast report analyzes how Facebook is helping brands ensure the visibility of digital ads

Jeff Cotrupe’s Stratecast report, Advertisers Are Getting the Wrong Impressions; Facebook and the MRC Offer New Points of View, asserts that the fundamental action users take on Facebook every day—reviewing their Facebook News Feed extremely quickly, and customizing what they … Continue reading

Posted in advertising, analytics, apps, Big Data, Cotrupe, digital, Facebook, MarketPOWER, mobile, mobile commerce, product, research, social media, Stratecast, strategy, WordPress | Leave a comment

Jeff Cotrupe and Mark Friedman of Genesys show how Big Data drives mobile engagement and better customer experiences

Jeff Cotrupe joined Mark Friendman of Stratecast client Genesys on a webcast where they shared insights on how Big Data helps brands engage with consumers on the go and offer a better customer experience. The webcast is available for on … Continue reading

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B/OSS features Jeff’s white paper for Stratecast client Comarch on how Big Data drives customer loyalty programs

Telecommunications industry publication Billing & OSS World recently featured Jeff Cotrupe’s research for Stratecast client Comarch in an article titled Mobile Operators Need Big Data-Driven Customer Loyalty Programs. “When operators take a look back, they realize they are sitting on … Continue reading

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Stratecast Confidential: The Impact of the NSA on the Big Data Market—and Global Communications

Jeff Cotrupe’s report spotlights NSA’s inspection beyond “infrastructure” to user content (calls, emails, Web interactions, and even Angry Birds) Oceanside, CA, USA, 11 April 2014 – Stratecast has published Jeff Cotrupe’s report Stratecast Confidential: The Impact of the NSA on … Continue reading

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100% Solutions names Jeff Cotrupe a leading Big Data Influencer

Oceanside, CA, USA, 16 February 2014 – 100% Solutions has named Jeff Cotrupe a leading Big Data Influencer. Cotrupe takes his place among fellow Influencers including Cloudera, EMC, Hortonworks, Apache, MAPR, and a variety of other companies and individuals in … Continue reading

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Information Week chats with Jeff Cotrupe about Big Data, retailers, shoppers, and privacy

Oceanside, CA, USA, 18 January 2014 – Information Week’s Jeff Bertolucci spoke with Jeff Cotrupe this week about how retail/Wi-Fi analytics, also known as in-store analytics, is equipping retailers to survive in the Age of Amazon–and how it works so … Continue reading

Posted in analytics, apps, BI, Big Data, business intelligence, Cotrupe, data, Frost & Sullivan, marketing, MarketPOWER, mobile, mobile apps, mobile commerce, product, research, social media, software, Stratecast, strategy, wireless, WordPress | Tagged , , , , , , , , , | Leave a comment